India’s Home Loan,
Reimagined
Easy, affordable, and accessible liquidity for every Indian family.
Why We Built Homobie
Buying a home in India is one of life’s biggest milestones — but for most families, the loan journey feels like a maze. Jargon-heavy brochures, bank queues, mismatched eligibility, and surprise fees have made it harder than it needs to be.
Our founder saw it first-hand. Running Ekaaki Finance, his unsecured-lending venture in Bhopal, he watched families walk in with the dream of a home and walk out disillusioned — misled by an opaque system that put commissions ahead of clarity. Homobie was born to fix that: to make borrowing transparent, affordable, and genuinely empowering.
Today we compare lenders across 40+ banks and NBFCs, cut through the paperwork, and stand with you from application to disbursement — pairing expert guidance with a digital-first, SIP-integrated model that lets you build wealth as you repay.
To empower the Indian real estate economy by enabling easy, affordable, and accessible liquidity.
We envision an India where geography, paperwork, and financial literacy gaps never stand between a family and the home they deserve.
To eliminate funding barriers and enable seamless access to finance.
We do this by combining expert human guidance with technology that compares, calculates, and coordinates — so families spend less time on paperwork and more time planning their new home.
Our Core Values
Transparent & Simple
We make the loan process transparent and easy — clear rates, clear terms, and no hidden surprises along the way.
Simple Enough for Anyone
We make the loan process understandable, even for a five-year-old. No jargon — just clarity you can act on.
Accessible to All
We make loans accessible, so more Indian families can reach the finance they need to own their home.
Build a global lending ecosystem — starting with India, expanding to Australia, Europe, and Russia.
We start by making homeownership affordable and transparent for Indian families, then carry that same trusted, technology-led model to borrowers around the world.
Real homes, real families, real numbers
Our progress from the first two quarters of Homobie
Meet the Founder
Shantanu Indoriya
Founder & CEO
Shantanu founded Homobie to make borrowing transparent, affordable, and empowering. After building Ekaaki Finance, his venture focused on unsecured lending in Bhopal, he saw too many families worn down by an opaque lending system — and pioneered Homobie’s SIP-integrated loan model so borrowers can build wealth alongside their EMIs.